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Wednesday, Nov 2 2016

American Bridge Launches "#Everything2Lose"

Nov 02, 2016

Millennials to Millennial Voters:

“We have everything to lose with Trump”


From American Bridge President Jessica Mackler:

“Donald Trump has run an attack campaign since Day 1 against anyone who’s challenged his racist, sexist, and divisive rhetoric, and American Bridge–through our tracking, research, and rapid response operation–has made sure voters know Trump is unfit to be president. When he isn’t name-calling and fingerpointing, the few policies Trump does propose are dangerous, ignorant, and un-American, making people of color the targets of hate and violence. American Bridge is holding Trump and the Republican leadership that has fostered his rise accountable through November 8 and beyond.”

This week, American Bridge 21st Century is launching our newest campaign, #Everything2Lose with partner organizations on the ground in Pennsylvania, Nevada, Florida, North Carolina, and Georgia and nationwide via social media.

The campaign highlights what’s at stake in this election for millennials and the future of America. The video mailer campaign–targeting voters in 5 states–features African Americans, Latinos, women, and millennial voters talking about why they won’t vote for Trump and the Republican Party. In addition, the social media campaign gives voice to voters from across the country speaking out about what they have to lose under a Trump administration.

Watch the video here:

Video mailers are being sent to target millennial voters across five states and the campaign encourages interaction across multiple social media platforms.

Americans telling their stories of what they have to lose are already rolling in:



“50 years of my ancestry fighting and dying for this country.” 



“Equal pay for equal work.”  — Sarhi



“We probably have everything to lose as African Americans in particular.” — Dr. Greg Carr



I would lose everything. I would lose my family.” — Lia



“It would destroy my opportunity to finish and get a degree.”  — Roberto

Published: Nov 2, 2016

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