American Bridge has partnered with Jewish Council for Education and Research (of Sarah Silverman, Great Schlep & Samuel L. Jackson video fame) to launch Actually.org. More info on the partnership below.
Today we’re releasing our first video. It features Rosie Perez taking Romney to task over his “joke” that it would be “helpful” to be Latino.
October 11, 2012
Jonathan Lipman (JCER): 773-580-1603
Chris Harris (American Bridge): 202-747-2075
Actually, the Truth Matters, Mitt…But That Doesn’t Mean it Can’t Be Funny
JCER and American Bridge team up to release video series fact-checking the Romney campaign and starring Rosie Perez, W. Kamau Bell, and other comedians and entertainers.
NEW YORK – Following up on the success of their “Wake the F*** Up” video with Samuel L. Jackson, the Jewish Council for Education and Research (JCER), in partnership with American Bridge 21st Century, announced today a new video series, “Actually….” Written by and starring well known comedians and entertainers, the online video series will give Americans a funny, accessible–and truthful–take on Mitt Romney’s most outrageous lies and most out-of-touch statements.
A preview of the series is online today at www.actually.org and the first video will premier soon, starring Rosie Perez and her take on Romney’s claim that he’d have a better chance at getting elected if he was Latino.
Other videos will feature Sarah Silverman & Lizz Winstead, W. Kamau Bell, Elon James White, and Jay Smooth, and will tackle Romney statements on the environment, Medicaid, and other topics. The collaboration presents an opportunity to combine the candidate tracking and opposition research expertise of American Bridge with JCER’s successful record in leveraging both humor and celebrity star power to create appeals to voters grounded in the truths missing from Romney’s candidacy.
“The Hebrew word emet means not only to be factual in our statements, it means we should avoid deceit and trickery,” said JCER co-founder Mik Moore. “By this measure, Mitt Romney’s campaign is failing badly. We knew there were many distortions that needed correcting, and we knew there were many talented artists in the entertainment community who wanted to help set the record straight.”
“We know that opposition tracking footage and research-based fact checks aren’t the sexiest things out there, so we embrace this opportunity to break through the clutter and find a way to get information directly to voters who may not have otherwise seen it,” said Rodell Mollineau, president of American Bridge 21st Century. “With the ‘Actually…’ videos, voters will realize that Mitt’s lies would be funny if they didn’t pose such serious consequences for our country moving forward.”
Videos will be posted every few days at www.actually.org, and will include a call to action for viewers to share them with friends and family members seeking reliable information about the Republican ticket.
The Jewish Council for Education and Research is a federal Super PAC committed to vigorous engagement in civic life. By embracing social media and crowdsourcing, it has proven effective at getting attention in today’s saturated media market. The PAC’s two most recent videos, “Let My People Vote” starring Sarah Silverman and “Wake the F*** Up” starring Samuel L. Jackson, have reached a combined 6.6 million people in just weeks. JCER also created the 2008 video “The Great Schlep” with Sarah Silverman, which is widely credited with boosting Obama’s electoral results in Florida.
American Bridge 21st Century is a progressive organization committed to holding Republicans accountable for their words and actions through the use of opposition research, candidate tracking, and earned media communications.
Published: Oct 15, 2012