Yesterday, American Bridge President Jess Floyd joined National Journal’s Josh Kraushaar on the Against the Grain Podcast to discuss American Bridge’s opposition research, Democratic strategy going into the midterms, American Bridge’s recent polling with Impact research, and the need for Democrats to remain laser focused on talking about the economy. Additionally, Floyd went on to discuss American Bridge’s latest ad buys in key battleground states.
“I think one of the things we need to do is be very clear about what we’ve done and what we’ve stood for,” said American Bridge President Jess Floyd, when talking about the need for Democrats to be laser focused on a strong economic message. “And I think that there’s a reason why one of the largest opposition research and traditionally negative organizations in the country is going up with positive media. I have spent most of my career running negative TV ads and here I am running positive. And I think that’s because I read some of our polling. I don’t know if you are a fan of the movie The Usual Suspects, but there’s a line in it that goes ‘one of the greatest tricks the devil ever did was convincing people he didn’t exist.’ And for my money, one of the greatest tricks Republicans have ever pulled is convincing voters they actually care about the economy… And what I see every day is a White House and a Congress that is laser focused on the economy and a Republican Party that is one hundred percent all in on culture wars in ways that are wildly out of step with the general electorate.”
Published: Mar 11, 2022 | Last Modified: Mar 22, 2022