“In 2020, American Bridge 21st Century launched our first ever paid media program focused on winning back a small but significant portion of 2016 Trump voters in rural working-class communities across Pennsylvania, Wisconsin, Michigan and, for the runoffs, Georgia,” said American Bridge 21st Century president Jessica Floyd. “Our approach was to elevate local voices to create authentic and persuasive ads that let voters hear directly from their own neighbors. It helped deliver the White House to Joe Biden and the Senate majority to the Democratic Party — and we’re just getting started. We’re truly grateful to those who told us their stories and proud of the team that put in so much hard work to share those stories with voters around the country.”
In March, American Bridge 21st Century announced a $100 million midterm campaign to bolster President Biden’s support and communicate his successes directly to voters in key battleground states. Building on the lessons learned from our 2020 paid media campaign targeting Obama-Trump voters in Pennsylvania, Wisconsin, and Michigan, American Bridge 21st Century will elevate local voices to tell stories of how President Biden’s policies have helped families in their communities, and have already released ads in Georgia, Pennsylvania, and Arizona.