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AB Leadership Monday, Apr 18 2022

American Bridge 21st Century Expands Influencer Program in AZ, PA, GA, and NV

Apr 18, 2022

As first reported by The Verge, American Bridge 21st Century is expanding its paid media influencer program to connect with women voters in Arizona, Pennsylvania, Georgia and Nevada.

This program’s content comes exclusively from non-political creators – like model and beauty content creator @itsbethanydaniShe shared how to make an at home face mask along with how President Biden’s American Rescue Plan is helping working families get back on their feet. Additionally, singer-songwriter @LoganAlexandra seamlessly incorporates Biden’s infrastructure accomplishments into her regular content on Instagram and TikTok.In December 2021, American Bridge collaborated with former ABC Bachelorette contestants who explained the different ways President Biden’s American Rescue Plan and Bipartisan Infrastructure Bill positively impact families, small businesses, and communities across the country.

The influencer program is part of American Bridge’s nine figure paid media program this cycle, which invests heavily in podcasts and influencers. 

Key excerpts from the Verge report: 

  • “American Bridge’s six-figure influencer program runs paid digital ads behind content that it’s worked to make with creators on platforms like TikTok and Instagram and falls under the PAC’s total media investment. Most of these influencers have anywhere between 20,000 to 100,000 followers — making them microinfluencers.” 
  • “A spokesperson for American Bridge said that the goal of the program is to reach voters through typically nonpolitical channels and voices.”
  • “Allyson Marcus, American Bridge’s political director, believes the program will help Democrats mobilize women voters in the midterm elections. ‘Women Voters were the key to democratic victories through the Trump-era, and to electing President Biden,’ Marcus told The Verge. ‘We want to make sure that these women are going to continue to hear positive information about what the President and his administration are accomplishing, and that they’re going to turn out and vote for Democrats up and down the ballot in the midterms.'”

Read “Pro-Biden super PAC launches six-figure paid influencer program” here. 

Published: Apr 18, 2022 | Last Modified: Aug 29, 2022

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