On October 18, 2011, The Hill reported:
Greg Sowards, a Tea Party-affiliated self-funder who has played the spoiler role in New Mexico’s GOP Senate primary, has fired all of his campaign staff and consultants and will go it alone.
Sowards had been complicating the race for Lt. Gov. John Sanchez (R), who has sought a win by running to the right of the centrist candidate — former Rep. Heather Wilson (R-N.M.). Now, by firing everyone on his campaign, he might have made himself a non-factor in the race.
Sowards told The Hill that he had fired his entire staff and that they will be replaced by a “well-read” campaign manager who has not run any campaigns before and is “unconventional enough [that] he will fit me like a glove,” but strongly pushed back against the idea that his campaign was over.
“I guess it’s going to be an unusual campaign that I run — it’ll be different,” he said. “It just wasn’t working out for the campaign and I wanted to go in a particular direction. I didn’t want to be packaged as a typical politician because I didn’t feel like I fit that mold.”
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Published: Oct 18, 2011