Today, American Bridge 21st Century is launching digital and streaming television ads in Virginia supporting Abigail Spanberger’s campaign for governor.
This nearly $400,000 ad buy uses lessons learned from the Working Class Project, the largest research effort to understand why working class voters are trending away from Democrats and find solutions to win them back.
Watch one of the ads here.
The series of ads features a Virginia storyteller talking about the effects of rising costs and health care cuts thanks to Trump’s tax bill.
“The Working Class Project is a major part of our plan to win back voters we lost last year, and this November is our first proof point. We’ve learned a lot through this project, and these ads are tried, true, and tested to reach the voters we need to get Abigail Spanberger to Richmond,” said American Bridge 21st Century co-founder Bradley Beychok. “Virginians — like most Americans — are tired of the skyrocketing costs that the Republican-trifecta in Washington has caused, and that Winsome Earle-Sears still supports. These ads are showcasing what a governor can and should be doing for the good of the Commonwealth.”
“Virginians deserve a governor who fights for working folks, not Donald Trump. And we know that will never be Winsome Earle-Sears,” said American Bridge 21st Century President Pat Dennis. “While Virginia families are being crushed by Trump’s tariffs and rising costs, job cuts, and decimation of affordable health care, there is only one candidate in this race who is standing up for them— Abigail Spanberger.”
To learn more about the Working Class Project, subscribe to our free Substack here.
Published: Oct 10, 2025 | Last Modified: Nov 13, 2025